Rusk & Roll Cruise Night

RUSK CRUISE NIGHT IS GOING BACK TO THE ’50s!
Get ready to RUSK & ROLL because our November Cruise Night is turning Downtown Rusk into a good old-fashioned Sock Hop on the Square!

Saturday, November 14
6:30-7:00PM: Cruise through town
7:00–9:00PM: Meet back on the Square to eat,
dance, hang out & enjoy the fun!
Downtown Rusk - On the Square

Come dressed in your best ’50s style — think poodle skirts, leather jackets, cat-eye glasses, cuffed jeans and T-Birds!
We’ll have:
• Sock Hop Dance Party
• Best ’50s Ride
• Best ’50s Costume
• Elvis Look-Alike Contest
• Name That ’50s Tune
• Cherry Pie Eating Contest
• Pop-Up ’50s Diner & Food Trucks
• Root Beer Floats & Treats
• Photo Ops
…and MORE!

Bring your ride, bring your family and come enjoy a night of classic cars, great music, good food and ’50s fun!
RUSK & ROLL — where the ’50s come back to life!

Become a Vendor! Food trucks, vendors and more! Click the link below.

Become a Vendor

Supporting Local. Strengthening Rusk.

Rusk Area Merchants brings together local businesses, entrepreneurs and neighbors who believe in supporting local and building a stronger Rusk.
When we work together, our commUNITY thrives.

Join the Movement. Support Rusk.

Join Rusk Area Merchants

Click Here

Find a Local Business

Business Listings

Employment Opportunities

Click Here

Built by Rusk, for Rusk

Rusk is more than just a place on a map — it’s a town built on relationships, resilience and pride.

Rusk Area Merchants exists to support the people who keep this town moving every day:

The shop owners
The tradesmen
The restaurateurs
The professionals
The small business owners who serve Rusk with heart

This organization was created to make sure local businesses have a voice, a platform and a future right here in Rusk.

• WHY IT MATTERS •

Why Supporting Local Matters

Every dollar spent locally:

Helps keep Rusk jobs in Rusk
Supports local families
Keeps downtown alive
Strengthens our tax base without raising rates

When we buy local, we don’t just make a purchase — we make an investment in our community.

• WHAT WE DO •

What Rusk Area Merchants Does

We work to strengthen Rusk through:
✔ Promotion of Local Businesses
Highlighting and marketing Rusk merchants so residents know where to shop first.
✔ Community Building
Creating opportunities for collaboration, events and partnerships among local businesses.
✔ Advocacy for Small Business
Giving local business owners a collective voice on issues that affect commerce and development in Rusk.
✔ Economic Pride
Encouraging residents to take pride in supporting their neighbors and hometown businesses.